Inbound Methodology

What is Inbound and

Why does your company needs an Inbound marketing strategy?

Inbound marketing is an approach focused on attracting customers through content & interactions that are relevant,
informative, educational and ultimately of value for your target market.

Today, if someone has a problem that they’re trying to solve, they’re going to do a search on Google visit a LinkedIn group to see what their groups/peers are saying on the topic or try to find meaningful reports and research relating to their business challenges..

In such a cutting edge sector as FinTech you need a cutting edge SMART marketing approach. Inbound is perfect for FinTech. We help companies put a system in place that will educate their potential customers and give them a through their unique buyer journey. We help our clients attract the right kind of visitor to their website, convert those visitors into leads, and nurture them to a sales ready stage.


Cost effective

Inbound leads cost an average of 61% less per lead compared to Outbound, or traditional marketing techniques.



Inbound marketing is so effective that it can cost 62% less than traditional marketing when done correctly and it can produce triple the leads.



Inbound marketing can be up to 10 times as effective in terms of lead conversion than traditional marketing methods.

What is HubSpot?

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and retain customers. By using an integrated system such as HubSpot, you will be able to house everything under one roof, as well as tracking your marketing metrics easily.


Companies who have prioritized blogging are 13X more likely to enjoy positive ROI
(HubSpot State of Inbound, 2015)

70% of customers prefer getting to know a company via articles rather than ads (

Content marketing generates 3X as many leads as traditional outbound marketing, but costs 62% less (Demand Metric)

Businesses that use marketing automation to nurture prospects experience 451% increase in qualified leads (Salesforce Marketing Automations Stats)

Adopting an Inbound marketing Strategy doubles the avg. website conversion rate from 6% to 12%

27,000,000 pieces of content are shared daily (AOL & Nielsen Study)

Brands that create 15 blog posts per month average 1,200 new leads per month (State of Inbound 2015)

Intelligent Integrated Inbound

A FinTech targeted Inbound methodology provides a fully integrated methodology which attract the right visitor, educate them with rich insightful content, address their pain points, provide solutions to their problems and nurture them through an educated funnel to sale.