News & Events

Highlight of IFT at Naseba’s 2nd FinTech Summit

Posted by Sheila Mitham on Nov 13, 2017 10:32:16 AM

Naseba 2nd FinTech Summit was held on the 30th of October 2017 in Hyatt Park Dubai, grouping the industry thought leaders that gave inspirational speeches.
The second FinTech Summit was organised by Naseba in collaboration with DFSA (Dubai Financial Services Authority). BFSI (Banking Financial Services and Insurance) thought leaders were present in the event to give speeches about the Financial Technology industry and how digitisation has a huge impact on securing organisations’ data and processes.

During the summit, FinTech thought leaders agreed that financial organisations, whether banking or nonbanking ones, should all revolutionise the interaction between companies and individuals when it comes to financial services.
The aim of the summit was to find out strategic solutions for businesses in terms of finance and digitalisation. “MENA region is a fertile zone for investment in financial technology, though there are still many challenges that organisations have to face to enlarge the market and gain customers’ trust. The coming years will witness an exponential transformation from cash to cashless economy in the MENA region” says Khaled ElTalhouny, Wamda Capital Managing Partner.

As InboundFinTech, we had the honor to participate in Naseba’s Second FinTech Summit as the exclusive marketing partner. We had a remarkable presence in the event. We held many interviews and meetings with important figures from distinguished organisations in the industry.

We discussed critical marketing challenges that FinTech companies face and ways to overcome them. Among those challenges we can consider building trusted financial services brand and generating content that helps doing so.

Naseba’s second FinTech summit was a great culmination for FinTech experience and efforts through the past year and its results will definitely help shaping the future of the financial technology industry in the MENA region.